Citnalta Construction Corp.
All the following content is owned by Citnalta Construction Corp.
Citnalta Construction Corp. is a general contracting company based in Bohemia, New York. I was hired as a full-time Creative Assistant to assist in all areas of marketing, social media management, event coordination, on-site filming, post-production editing, powerpoint and proposal formatting, and more. Citnalta’s YouTube channel is one of my strongest areas of influence. I travelled often to our job sites throughout Long Island and New York City to conduct interviews with our employees and film project overview videos.
Video production is a fundamental tool in the realm of modern marketing. Video has the unique ability to convey complex messages in a concise and visually compelling manner. They help to establish corporate culture amongst employees and display the full picture and scale of production to clients. With video, businesses can effectively communicate their value and build company awareness.
Marketing campaigns and advertising are necessary for companies seeking growth and sustained success. Internal campaigns can be a strong method of communicating the company's culture, mission, and goals to its employees or can externally communicate a company's offerings, values, and selling propositions to target audiences. Advertising also helps to build and maintain brand identity. It is instrumental in shaping perceptions amongst consumers and competitors as well as contributing to the profitability of businesses across all industries.
Newsletters are important for representing company culture and providing a platform for organizations to communicate their values, goals, and achievements to employees. Producing a bi-seasonal or quarterly newsletter fosters a sense of belonging and unity among team members, reinforcing the shared mission and vision of the company. Newsletters are designed to celebrate team accomplishments, highlight employee spotlights, and share internal news and initiatives.
Social media has become an essential tool for company’s to market their work and engage with their audiences. Through platforms like Instagram, Facebook, and LinkedIn, companies can showcase their services, build brand awareness, and engage with their employees and clients. Social media also provides data analytics, allowing marketers to refine their strategies and target specific demographics more effectively.
