A well-designed website can attract potential clients, enhance marketing efforts, provide essential information, and create a positive user experience. A website that is aesthetically pleasing, easy to navigate, and provides relevant content can increase a company's credibility. With the increasing reliance on digital communication, a well-designed website is an essential tool for reaching a wider audience.
I designed and prototyped the interactions of a website for a fictitious event. Understanding aesthetic and technical aspects of website design, development, structure, and information architecture was crucial. This project provided opportunities for research, ideation, and production of a functional website. As a visual thinker and communicator, it was also important for me to be able to present to fellow peers throughout my entire design process.
After hours of researching various companies and how they promote events, it was time to come up with a fictitious event. I listened to the podcast 99% Invisible- Full Spectrum, and I decided to base my website on the topic of that episode. The author, Adam Rogers released a book titled Full Spectrum: How the Science of Color Made Us Modern. The book encourages readers to understand how colors have been one of the driving forces that have shaped human history. The narrative starts in 2015, when an image of a bridal dress became remarkably popular overnight and caused extreme internet controversy.
Using the online design workspace, Mural, I laid out my information architecture. Once my IA was finalized, I created wireframes using Adobe XD to start developing the basic layout and hierarchy of my website. Next, I decided on the typeface, color pallet, and images that would be used throughout each page. Finally, I added all the text, images, and colors, that replaced the blank space within my wireframes.
User experience (UX) design: Designing an event website requires a focus on user experience, ensuring that the site is easy to navigate and meets the needs of the target audience. I learned how to create information architecture, wireframes, and prototypes to test multiple UX design options and ultimately create a more effective website.
Responsive design: Responsive design is crucial when creating an event website. I learned the ability to design for different screen sizes/resolutions and to use flexible grids and elements. It is essential to design on different devices to ensure a seamless user experience.
Collaboration and communication: Designing an event website often involves collaboration with various people which can include event organizers, marketing teams, and other web developers. I learned how to communicate effectively with an audience to gather and incorporate constructive feedback. I managed my design process to ensure that my website was developed clearly and successfully.
